GROHAG Trilogy

Client: Großglockner Hochalpenstraßen AG

Shortfilm/Visitorfilm

Since its opening on August 15, 1935, the Grossglockner High Alpine Road has given the general public the opportunity to experience the Grossglockner and its special surroundings. Whether by car, or more recently by electric vehicle, motorcycle, or bicycle, the Grossglockner High Alpine Road is a delight for anyone who wants to experience breathtaking nature up close. Embedded in the dialogue between two characters, a probably long time married couple, the symbiosis of mountain and road is symbolically elaborated as a community of technology and nature.

With poetry, emotion, and humor, the dialogue tells of the past, present, and future surrounding the Grossglockner High Alpine Road.

The interplay of old and new is reflected in the film itself. Archival footage depicts the construction of the road, breathtaking nature shots showcase the diversity of flora and fauna around the Grossglockner, and 3D animated marmots, the unofficial heraldic animal of the region, guide the viewer through all three films with wit and charm.

The film series can be seen at the Glocknerkino on the Kaiser-Franz-Josef Höhe.

Length per Film: ~8 Minuten pro Film 
Format: 4K
Year: 2024

Unsere Aufgaben:

Task/Briefing
The client requested us to create three movies, that last together roughly 30-minutes for screening in the in-house Glockner cinema. Each film has it’s own topic: history, nature and future and is based on archive material. The rest was in our hands.

Implementation
To avoid a mere juxtaposition of the available material and the transmission of information through a voice-over, we developed the concept of a dialogue between the road and the mountain. They were to be the main characters of the film, so to speak, but not to reveal this from the beginning. The viewer was to gradually learn who the two voices belong to, thus establishing an emotional connection as the film progressed.
Technically, the restoration and processing of the almost 90-year-old film and photo recordings was a challenge.
To give the films an additional level of esprit, we decided to incorporate the already established marmot characters in a humorous way, also to do justice to the broad audience.